It is hard to imagine a more dedicated spot to the beauty, wear-ability and customization of jeans than the homage to those incredible pants than at 3X1 Denim. Located at 15 Mercer Street on the edge of Chinatown, this place, and its dedication to creating the perfect pair of denim jeans, will blow your mind.
Have you ever lamented the difficulty in finding the perfect pair of jeans that fit to a tee and have that very special look that you and only you crave? Well, look no more. Born of the creative mind of Evisu designer and founder of Paper, Denim, Cloth, Scott Morrison, don’t let the simple storefront on Mercer fool you. Once inside, you will immediately know you have arrived at jean heaven.
A glance on the right will reveal all the different cuts of denim, hung in Plexiglas boxes along the wall. Jeans as art on display. At the back of the store you will most like spot one or two seamstresses in the workshop. Yes, the jeans are nothing if they are not fresh. Those tailors might even be working on your jeans at that exact moment. Smack in the middle of the room are the items with which customers make their jeans their own: rivets, buttons, pocket shapes, linings, piping, selvedge strips, and interior pocket patterns. Can you think of anything else? I can’t. The left side of the room is where the real salivation can begin. It’s the Denim Wall, and it’s more aptly described as the Denim Mountain. See spools of denim fabric stacked floor to ceiling in every color, blue to black to purple and back; every thickness, from shag rug heavy to paper thin; and anything else you can imagine, and can’t imagine.
Now head over there and have Morrison, and his denim elves, paint a pair of denim jeans onto you like you were born with them on.